Why pay booking agent fees of anywhere between 10-25% if you can get more direct bookings?

Let's say conservatively you sell 180 nights every year at a cost of £100 a night. That's £18,000 in revenue. But if an agent acted as the middleman for those sales on a 10% commission, it would cost you £1,800 from that revenue.

Booking agents have a place but with competition increasing - why wouldn't you want to stack the odds in your favour by taking more of the revenue and cutting out the middleman? You can also own more of the direct relationship with your customer and increase future bookings. You're also not affected by algorithm changes that might move your property from the top spot on any customer search to the bottom of the list. 

While users of Instagram are also affected by algorithm changes, the strategies inside this course include how to market outside of the platform. This includes finding new business partnerships you might not have considered before. 

Short video walkthroughs

The course includes short video walkthroughs with a clear step by step approach to ensure you don't miss anything. We'll look at how you can use social media to boost your bookings with a particular focus on using Instagram.

What you'll discover

  • How to leverage social media and maximise your profile

  • Ways to boost your followers for free

  • Ideas on what to post

  • How you can encourage customers to create content for you

  • Marketing strategies that work

  • Getting journalists to write about your property

Are you missing out on bookings?

  • Instagram short cuts

    Over one billion people use Instagram monthly - often to find their next travel stay. If you don't have a profile but your competitors do - you could be missing out on bookings. Fast track your bookings with my step-by-step guide.

  • Target ideal customers

    Tap into a wealth of opportunity and insight from looking at previous guests. Discover how to find more guests you want vs the ones you'd prefer to avoid!

  • Story Selling formula

    My unique story selling formula was used when writing a social media post to promote a competition for a previous client. This social media post received 28,828 likes. A similar competition was launched later which didn't leverage story selling in the copy and received 4,518 likes. I'll show you how to use copy that sells your destination and short-term rental.

Snapshot of what's included

Videos, worksheets, cheat sheets, templates and more.

This short step-by-step course will help you create the perfect Instagram profile, find new customers and leverage marketing strategies used by top hotels and travel destinations. The plug and play templates will also make posting quick and easy, even if you have zero design skills or creativity and don't have lots of time.

What's Included

Here's what you're getting from purchasing this course today and the value you'll be getting as a result.

  • 15+ years of experience in the industry

    £2,000+

    I've spent hours learning from some of the best brains in marketing both in and outside of the travel industry. For my 121 travel clients, I currently charge a minimum fee of £2,000 per month. You'll be able to leverage my experience and expertise to benefit your travel business at a much reduced rate.

  • Group coaching call

    £200 value

    This is how much I would charge to host a group coaching call with my 121 clients. Included as part of the course is a graduation call where we can troubleshoot any issues and ensure you're prepped for maximum success.

Bonus material

The course also includes these great bonuses to maximise your success. The value of these bonuses which can all be bought individually would cost £200 alone.

  • Canva templates and video guide

    £75 value

    Customisable templates you can use for your social media. This bonus also includes how to use Canva to edit the templates.

  • PR Boost membership

    £75 value

    A three-month subscription to our PR boost membership where press opportunities to potentially get your property featured are emailed to you. We'll also help you with the pitch and liaise with the journalist on your behalf. Press opportunities aren't guaranteed as we're limited by the features and pieces that journalists are working on at any given time. If during the three-month period, there have been no relevant press opportunities to share with you, we'll extend the subscription for another three months at no cost to you.

  • List of travel journalists to follow on Instagram

    £50 value

    A curated list of UK travel journalists to follow on Instagram. This will help you discover potential press opportunities first, make them aware of your place and potentially feature you in a future piece of press coverage as a result.

Based on what I've outlined above, you might expect this course to cost you £2,400

However, I understand that the travel industry has had a tough time thanks to Covid lockdowns and the cost-of-living crisis. I'm keen to help as many travel businesses as I can, while also respecting the amount of time and expertise that has gone into making this beginner course as valuable as possible. I'm offering this course at a discounted early-bird rate for those taking part. All of the strategies and advice within the course I've used for my 121 clients and now I'm offering you the chance to benefit from consultancy that I've charged in excess of £1,000 every month.

What you'll pay today:

  • £299

Some of the companies I've previously worked with

What my clients have said about me:

“Karolina has been helping me on the PR side for a fintech/travel-tech startup. I can't say enough how great she has been. She has helped us get into Metro, Daily Express etc.”

Minna Chen, Head of Marketing, Wevat

“Karolina is a fabulous PR partner. She backs up everything she does with data and research and thoroughly understands the media landscape, what makes a great story and how to get in front of the right journalists.”

Meg Dedyne, ActiveCampaign

Who Am I?

Karolina Throssell

Travel PR Expert

I'm a travel PR expert with over 15 years of experience. I've worked with major hotels and tourist boards to increase bookings through my tactics and strategies and now I'm showing you at a fraction of the cost of my 121 services. From knowing how to write the perfect copy that led to one client getting over 28,000 likes on one single Instagram post to securing coverage in the Guardian on more than one occasion. Not to mention helping clients fill their booking calendar in record time.

What are you waiting for? Start increasing your guest bookings today.

The easiest step-by-step guide and strategies that will get your calendar booked months in advance. Join the waiting list

FAQ

  • Will I have enough time?

    We've created this course as a shortcut to using social media to boost your bookings primarily using Instagram. Although you'll get the most benefit the more you put in, it's also possible to spend some time upfront to create the content using our templates and guides and then automate it. This way your content is still being shared regularly but with less of the work involved.

  • I'm not creative - is this for me?

    Yes! I've specifically created some templates designed in a free tool called Canva where you can just swap out the pictures for your own. I'll even walk you through how to use the templates in the bonus video.

  • Do I have to show my face on video for this to work?

    No! People do buy from people so showing the people behind the business once in a while can't hurt but I'm also going to share lots of content ideas where you don't have to be 'on camera'.

  • I've been using Instagram for my business for years - is this for me?

    If you have at least 500 followers on Instagram, then this course isn't for you. It's aimed at those just getting started.

  • Will I be able to get a refund?

    I want you to be completely satisfied with your purchase however I'm also aware that people often buy courses and never put any of what they've learnt into action. If that's you, this course is not for you, but I can help you via my 121, done for you work. If you've joined a group call, put everything in place that I've taught you on the course and shown your work. I'll then arrange a one-to-one call with you to find out what isn't working for you. If after that, you still don't feel you've received what was promised as part of this course, I will happily arrange for a refund minus any admin fees charged by the platform or payment providers.

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